The X Factor

In class we were discussing how the culture industry exhibited an 'assembly line character', through the use of the programme 'The X Factor'.

In which the programme is owned by a capitalist corporation, that uses it power over the media,to control the cultural products (the means of production) which 'shapes the activities of creative artists and consumers'. Therefore controlling the culture industry and the products we are buying for the sole purpose of the capitalist, exploiting the proletariats.

Through Standardisation, which argued by sociologists Adorno and Horkhiemer, who noted that songs which become successful over time were often referred to as 'standards'. A category which drew the attention to the character of the artist. But repeating the song multiple time on the radio or in shops, which was done for marketing reasons so that song would imprint itself onto the mind of the listener.  Which provokes a purchase of the product.

Pseudo Individuality this means the way the industry assemble their creative products then claim that they have originality, but when examined in more detail they artists only show subtle differences, or change a way a current genre is already portrayed.