Digipaks

A digipak is a cd cover which is printed on glossy, cardboards, which is then folded like a booklet, which includes extra promotional items in comparison to a jewel CD album., such as a DVD, booklets etc.

The codes and conventions of a digipak is trying to promote the image of the artist by including extra promotional items, however a digipak must also include song names, record label logos, website, copyright information, barcode, DVD logo (if a DVD is included in the digipack), and the artists name on the spine.

By releasing a digipak the record company save revenue as it is easier to mass produce, especially if the album is being re-released or is a new upcoming artist. It is also beneficial to the recording company as it will promote their artist or act better than a normal jewel CD album with the extra content.

There are added benfits for the consumer when purchasing a digipak, such as it feels more personal as a booklet, better for the environment, more easily storable and they gain extra bonus features.