This Afternoon- Nickelback (Directed by Nigel Dick)

In this video, a fraternity of college geeks throws a huge party to prove to the world 'that the nerd brigade knows how to rock'. Each member is then given a task, one tasked with getting lots of beer; and the other is assigned to find hot women to attend the party. Then another member arrives after having kidnapped Nickelback to play at the party; the fraternity leader then says "... Nickelback? You got me Nickelback?! ... Alright, fine, they'll do." The party then proceeds as Nickelback are forced by 2 football players, after the leader says, "Boys, get 'Em in there!" to play their song.

Genre Characteristics

• This music video displays the genre characteristics in multiple ways, through the use of performance, but also the of stereotypical factors that are associated with the rock genre.

• Another example of the characterization of the rock genre is the breaking the law or causing trouble, for this case, a police car, with offices. Therefore connoting the rule breaking nature of the rock genre.  
• It is also shown when one of the binki clad women is shown to be playing a blow up guitar with the words, 'rock and roll' written on it.

• Another characteristic of the rock genre is voyeurism of the female body and the over use of it. In this video is is particularly uses scantly clothed women to create a party atmosphere. 
• This voyeurism is quite easy going and does not take over the video, but it can be seen throughout.

Lyrics and Visuals

The relationship between the lyrics and visuals, illustrates the lyrics of the song like a story playing out, except it is being performed.

• 'And now we're hanging out this afternoon' people dancing girls turning up
• 'We got weeds in the backyard, four feet tall' Shows one of the fraternity members cutting down weeds with a strimmer. 
• 'Just sitting around, hanging out this afternoon' Shows people sitting round the pool

Influence of the record label and use of close ups

• Even with Nickelback being an established band, close ups are used especially in this video to highlight the members, and promote the bands image.

• This has been used across their videos, (especially by Nigel Dick who has worked for the band before) particularly for the lead singer of the band.

Relation between music and visuals 

• The cuts   flow with the song melody but there is more emphasis on the songs lyrics , unlike the Jay-Z video.

• There is also the frequent reference to the notion of looking, and relating back to the voyeuristic treatment of women. 
• The notion of looking makes the audience feel they have a privilege to be watching and are having a sneak peak into their lives.
• But also it makes the audience feel they are part of the crowd, and enjoying the party atmosphere  
• Unfortunately in this video I could not find any intertextual reference. However it does not mean there is any, this is why the audience feel privileged and special when they do find it.