Codes and Conventions of Music Videos, Theory by Andrew Goodwin
- Music videos demonstrate genre characteristics
- There is a relationship between lyrics and visuals
- There is a relationship between music and visuals (Contradict, illustrates, and amplifies)
- The demand of record labels will include, the need for lots of close up shots of the artist and the artists may develop motifs which recur across their work
- There is frequently reference to notion of looking and particularly voyeuristic treatment of the female body
- There is often intertextual reference.
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