Genre Characteristics
- urban setting-Brooklyn-'Jay-Z's Hood' drawn attention to the fact it's on Jay-Z hoodie
- Represents gangster life style-cursing in cars, dog fights loitering on streets, pulled over by police, basketball, guns, street dancing/free style, criminality/money
- Scantily clad 'sexy' women- cheap looking, gold bikinis
- Jails scenes-all inmates are black
- Stereotypical race representation- white guys in suit, policeman is white, black people are jail birds/on streets
- Goes against convention of representation of wealth- lacking fancy cars, clothes, bling, women
- Shooting at the end-reflects image of cool gangster image
- From the 'hood' - Jay-z pulls hood down
- 'Radio' image of radio
- 'bitch' image of women
- 'Jay-Z' image of himself
- 'Fast-forward' moves his hands along to demonstrate
- 'Paparazzi'- camera flash image of criminals identity shots
- overall images illustrate lyrics-sometimes literal or subtle way, theme of song= problems Jay-Z has
Relation between music and visuals
- Video is cut in time with the beat of the song
- Music hard hitting, aggressive sounding with an emphasis on beat rather than melody-visuals are so harsh looking and edits are fast paced an emphasis on this aggression
Influence of the record label and use of close ups
- Lots of shots of Jay-Z- not all close ups but there are some
- Close ups of other men as well- aggressive looking
- shots of women are long shots/mid shots- because they're not important
- Less emphasis on Jay-Z on his own as he is already an established artists and doesn't need as much exposer
- Jay-Z has his own recording label as well as being part of Island deaf Jam- quite independent, evidence of less control by the label in this video than might expect from a mainstream/major label
Reference to notion of looking/voyeurism
No intertextual references could be seen.
- Jay-Z puts his hand over the camera so that is seems as though the audience are looking through his fingers
- X-ray vision shot of the money in the boot
- Scopopille treatment of women in quite uncomfortable to watch- seems unnecessary
- Early establishing shots are almost point-of-view, creating the impression that the audience is looking round the hood
No intertextual references could be seen.
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